The move from acrylic to sapphire feels like the first real test of the acquisition. Sapphire may be easier to own, but acrylic was part of what made Lorier feel like Lorier. How do you decide which customer frictions are problems to eliminate and which are part of the brand’s character?
totally - something every brand or company goes through as it grows. will be curious to see how it's received long term. some criticism on the lorier subreddit for the redesigns right now, but that's reddit. they also sold out of their inventory in like 15 minutes.
The move from acrylic to sapphire feels like the first real test of the acquisition. Sapphire may be easier to own, but acrylic was part of what made Lorier feel like Lorier. How do you decide which customer frictions are problems to eliminate and which are part of the brand’s character?
totally - something every brand or company goes through as it grows. will be curious to see how it's received long term. some criticism on the lorier subreddit for the redesigns right now, but that's reddit. they also sold out of their inventory in like 15 minutes.