Let’s play a quick game of Spot the Difference. Here are two similar images. Can you tell which one is, at least partly, AI-generated?
I’ll give you a second.
^ ^
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Got it? Image 1 is AI. Each watch has “III” at 4 o’clock; the minute track is incorrect; the equation of time at 12 o’clock doesn’t make sense (click the images to view in browser, where you can zoom in). As you look closer, you’ll start to see the first image has that smoothed-over, AI gloss. The textures of a pocket watch handmade by George Daniels—different guilloche patterns and finishing—start to disappear.
Phillips and IAMWATCH had been using the first image to promote the George Daniels 100 Exhibit, marking the watchmaker’s 100th birthday this year. To their credit, they owned up to the mistake after some commenters noted it.
But the story is very much of the moment. It’s hard to know what’s real and what’s not. Like many, I saw You Can See Everything last weekend. What stuck with me wasn’t who was lying to whom, but not knowing what gets cut by the person holding the camera.
And for today’s review, I’m the one holding the camera!
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What you see: Hands-on with the Breguet Tourbillon 7357
After FP Journe and Lange & Söhne, Breguet has had perhaps the biggest bump in the secondary market this year. Just this week, a later 90s Tourbillon ref. 3350 sold for $130k at Sotheby’s Singapore.
And if people are paying like $200k for just a Lange Wellendorff bracelet, what will they start paying when they realize how rare a Breguet on Wellendorff is, like this one at Phillips in a couple of weeks?
Part of this excitement is surely because Breguet seems to care about its own history again.
It’s released a bunch of watches since Gregory Kissling became CEO just two years ago. Many are technically impressive; some heritage-inspired; others are simply sexy.
The Breguet Tourbillon ref. 7357 strikes the balance best for enthusiasts.
What it is: Released in June, the Breguet Tourbillon ref. 7357 is a modern take on refs. 3350/3357 from the 1980s, when Daniel Roth was in charge of reviving the brand. Introduced in 1988, the 3350 was the second commercially produced tourbillon wristwatch (after the AP Sunray).
The 7357 is the overdue successor, with a new vibe and new(ish) movement. The updated caliber 187 has a similar layout to the original, but Breguet says 41% of the parts are new.
Specs: 35 x 8.9mm (43mm lug-to-lug), 30m water resistance, 60-hour power reserve, 2.5 Hz beat rate.
Quick thoughts: The 7357 is objectively better than its predecessors in every respect—finishing, construction, movement architecture. It’s best illustrated by zooming in on that defining tourbillon:
The tourbillon bridge is now openworked, allowing Breguet to show that it’s not just indies who can do nice finishing, with polished anglage and a few internal angles. And I love the look of brushed gold.
The new squared-off bridge integrates better with the rest of the design than the original, making the 7357 feel altogether more modern and refined.
The tourbillon cage’s seconds track now sits on the same plane as the rest of the dial. On the original, the track is actually a separate piece that sits above the rest of the dial. In photos (see above), you can see how the hour and minute hands actually disappear under the track around 6 o’clock. As Breguet explained it to me, this was a cost-saving measure. This time around, they did it “the right way,” creating a cut-out in the base dial to fit the additional piece into.
Through the sapphire caseback is a new guilloche pattern Breguet calls Dent de Vaulion, which feels more contemporary than the floral hand engravings of the old 3350. Overall, the finishing is less ornamental than the original and feels updated to meet today’s tastes.
Case: Beyond the movement, the entire watch has been refreshed. It has a 35mm Souscription-style case first seen in last year’s GPHG winner. It wears and looks better than the straight, toothpick-like lugs on all those neovintage Breguets. It’s actually ergonomic, slightly curving over the wrist. The lugs are still soldered on, and guilloche in the caseband is a subtle nod to the old Breguet style.
Metals: The 7357 is offered in Breguet gold ($184,800) or platinum ($203,300). Each has a gold dial base, with a few different guilloche patterns. Details like matching screw metals to the case material in the tourbillon cage are appreciated.
I prefer the Breguet gold version, a tweener alloy that sits somewhere between yellow and rose gold. It reminds me of the warmth vintage yellow gold often takes on, perfect for a heritage-inspired tourbillon. Platinum is thought of as the connoisseur’s choice, but being a connoisseur sounds exhausting, so who cares.
The Breguet gold version offers more contrast: the opaline guilloche against the Breguet gold baseplate, visible under the tourbillon cage, in addition to other gold elements on the dial.
Other improvements to the 7357:
Technical upgrades: The power reserve is 60 hours, about 50% longer than the original; it also has a silicon Nivachron balance spring and pallet fork for more magnetic resistance.
The Breguet wordmark and serial number are more balanced. They’ve been moved outside the cramped 12 o’clock dial to 3 and 9 o’clock, balancing out the dial and filling up negative space.
The movement carries the Breguet hallmark, its own certification attesting to certain standards of quality and craft (e.g., requiring hand guilloche).
The new Tourbillon 7357 is gorgeous—for me, the best Breguet release in some time. I’d put it on par with the Daniel Roth Tourbillon ($245k in platinum) or Lange 1815 Tourbillon Enamel ($220k) in the rarefied air of high-end artisanal watchmaking owned by luxury groups.
It’s funny that Breguet feels like the “challenger brand” to these younger outfits, but that also means it’s competitively priced just under these comps, while offering as much watchmaking as either.
$200k seems to be the going rate for a tourbillon of this quality now. Just a few years ago, I wrote up the Chopard L.U.C 1860 Flying Tourbillon, which was a mere $150k—and that was limited to 10 pieces.
But this is the world we inhabit along with Breguet in 2026.
Zoom in
About that one problem…
The watches I saw were true prototypes, and they had issues we don’t often talk about when it comes to “reviews,” but which are often present:
