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In December 2025, a surprising watch went viral. It wasn’t from Switzerland, Japan, or any of the traditional watchmaking hubs.
It was from India and cost about $42. The brand did no marketing, and it sold out more than 5,000 pieces in just 2 minutes.
Maybe you’ve seen the Delhi Watch Company Terra. It’s a unique take on a field watch: monobloc titanium case, a case design inspired by a climbing carabiner, and with a parachute-style strap.
Released for DWC’s 5th anniversary, it surprised everyone, and I wanted to get the story behind the Terra. So I reached out to Delhi Watch Company’s founder Anish Dandwani and designer Ishaan Vajpai, the duo behind the Terra. We talk about the Terra, but also a lot more—what’s it like to go viral, how watchmaking is developing in India, what makes it different, and what’s next.
This episode is also on YouTube here—the guys share their screen a couple of times to show renders of what they’re working on, so check it out there if you want the full look.
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Show Notes
Vincent’s early hands-on review of the Terra, Mainspring Magazine
Inside Titan Watches, Hodinkee
Sebastian Watch Co., artisanal dials made in India
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