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Seth Talley's avatar

The reductio ad absurdum on this argument is right here: "But real hand-finishing is done entirely with manual tools like files and wood pegs, producing subtle, organic variations that machines can’t replicate."

I own an A. Schumann "precise drilling machine," effectively a jeweler's drill press from 1890. A. Schumann relocated from Dusseldorf to Racine, WI in 1939 for all the reasons you'd expect and became Precise Manufacturing, the pre-eminent rotary tool globally. Rockwell bought Precise in 1969 and then sold it to Fischer SFJ in 2006, the manufacturer of precision spindles used by Kern, Bumotec and others. It was state-of-the-art in 1890, and modern state-of-the-art tools can trace their lineage directly to it. The barriers to entry are unchanged and prices were comparable.

I own it because the former owner couldn't get it to spin reliably under power - something something 130-year-old babbitt bearings something something. He wanted to do perlage with it, and couldn't. Perlage ("engine turning" for those outside the niche tradition of watch finishing) simply can't be done in a reasonable fashion without reasonable RPM and life is too short. This is a guy who sinks hundreds of hours into his watches and he noped the hell out.

How is it that "real hand finishing" is done entirely with manual tools, yet perlage *can't* reasonably be done entirely with manual tools?

At a baseline, luxury item pricing = (("cost per hour per craftsman" x "hours worked") + ("material inputs") x ("markup")) x ("duty coefficient"). The material inputs on a gold Rolex and a gold Dufour aren't wildly different, nor are the "cost per hour per craftsman" - Dufour is doing it all himself and Rolex is dozens of craftsmen but technicians at the same level of proficiency can do the same work in the same amount of time. The real difference is some indie is gonna spend 40 hours per dial doing hand guilloche on a 140-year-old Lienhard while Patek is gonna feed it into their $750k S191V and call it a day.

The differences are this:

1) The indie guy doesn't have to drop three quarters of a mil on a 9-axis mill-turn

2) The LVMH house can clobber the indie on price through economies of scale

The hand-finishing fetish is an outcome of Kickstarter, not Instagram. Swiss (not American) watches have long been a parts bin of different cottage industries assembled under a single name of origin and the advent of AliExpress allowed a Cambrian explosion of internet simps cobbling together Another Damn Diver out of a dozen Shenzen parts houses to pimp on social media. The only way to differentiate one Lego watch from another Lego watch was to put some hand-lovin' on it and it doesn't take much in the way of tooling to "hand finish" a movement. The end result was the ever-credible watch press parroting marketing copy, the ever-credible watch enthusiast community parroting the watch press, and chin-stroking arguments about how much "hand" is necessary in "hand finishing" when ultimately, "visible hand-finished angles and polished screws for under $2000" is about market differentiation rather than quality.

Is a custom cannon pinion somehow worth more if the watchmaker's lathe is turned with a foot treadle rather than a sewing machine motor? C'mon now.

I leave you with this: Audemars fetishizing their mechanization to the point of pr0n.

https://youtu.be/K0uW37FnCLM?si=AIM8X8lzpq48IQzj

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Robert Kelley's avatar

Great post! I think we all have come to the conclusion that mechanical watches are less relied on for time keeping and more canvases of artistic expression that does something for the observer/owner. With the dial being the traditional canvas, finishing in the modern era seems to be simply flipping the painting over and adding more art. Personally, I would like to see a Banksy work on a manhole cover with côtes de genève on the flip side.

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