Unpolished Watches
Unpolished Watches
How to Collect Neo-Vintage Watches (Ben, Watch Brothers London)
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How to Collect Neo-Vintage Watches (Ben, Watch Brothers London)

What it's like to be a watch dealer in 2025.

Last week, I sat down for a fun chat with Ben Dunn of Watch Brothers London. Ben’s a U.K. dealer focusing on complicated neo-vintage watches from the 1980s–2000s. Our conversation comes in two parts: First, we talk about how Ben’s grown Watch Brothers London since he left Facebook to become a full-time dealer in 2022. Ben’s always transparent about his business and even shares some of his numbers, which I appreciate—he’s not one of those dealers playing the fake-it-till-you-make-it game.

Then, we get nerdy about collecting neo-vintage watches. We talk Patek Philippe 3940, some of our other favorites—and least favorites—from the era, and how neo-vintage is different than other eras of collecting.

Thanks to Ben for joining; follow him on Instagram or visit his website. Also s/o to Tim Vaux who takes the photos.

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Neovintage watches and patek philippe 3940Neovintage watches and patek philippe 3940
Neovintage watches and patek philippe 3940Neovintage watches and patek philippe 3940
Patek 3940 First Series; 3940 Second Series signed Beyer; AP perpetual with MoP dial; Ben at the Miami Beach Antique Show in 2024 (first two images courtesy of Watch Brothers London)

Show Notes

In-Depth: Blancpain’s Six Masterpieces

Reference Talk: Patek Philippe Perpetual Calendar 3941

The Three Dials of the Patek Philippe Perpetual Calendar 3940

Instagram post by Ben showing various Patek 3940 dials

Ben’s inventory we discuss:

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