Indie Trends, Breguet, and a 2-Watch Collection for $50k

We’re back with another audio chat, a podcast by any other name. This week, I’m joined by Brandon Moore, an editor at Watches by SJX based in Seattle. Brandon’s been an editor since 2018 and on forums longer than that. I particularly look to his opinions on independent and high-end watchmaking, but he’s got a keen eye and appreciation for watches of all kinds.

We discuss trends in independent watch collecting, the interest in hand-finishing, Breguet’s 250th anniversary releases so far, Urban Jürgensen, the LVMH watch prize, and close by building two-watch collections with $50k from our favorite releases this year.

Thanks for listening—I’ll do more regular chats throughout the rest of the year, so let me know what topics you’d like to hear more about.

Follow the audio feed to get future episodes: Spotify / Apple

Show Notes:

• How Hand-finishing Became the New Complication, Unpolished

• Movement Finishing in the Instagram Age, SJX

• Breguet’s 2025 releases (all from SJX):

  • Up Close: Breguet Classique Souscription

  • Breguet’s Latest Type XX is Vintage-Inspired and No-Date

  • Breguet Introduces the Tradition Seconde Rétrograde 7035

  • Breguet Unveils First-Ever Flying Tourbillon with Tourbillon Sidéral

  • Insight: Breguet’s New Sympathique Clock and Natural Escapement

• Ulysse Nardin Debuts Lightest Diver’s Watch, SJX

• Watches Have a New Idea, and I Think I Like It, Unpolished

• Editorial: Urban Jürgensen is Back, SJX

• In-Depth: Rolex Land-Dweller, SJX

Find Brandon on Watches by SJX or Instagram.

P.S. We did get some intro music!

ICYMI

Live Chat + Q&A with Max Braun (Dealer, Hairspring Podcast)

Beyond Unpolished: Let's Talk About Restoration

The A. Lange & Söhne Conundrum

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