Unpolished Watches

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Watches Keep Getting Better. It Might Also Be Their Biggest Problem.
As technology democratizes watches, luxury brands face new challenges in defining their value
 • 
Tony Traina
11
The Countdown: Designer, Architect, Self-Taught Watchmaker
“There was a certain arrogance in seeing how watches were made and wanting to make something myself.”
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Tony Traina
10
Dispatch: Watching The Watch World Reset
A week in Switzerland in search of substance; 5 half-baked thoughts on the watches (Pt. 2)
 • 
Tony Traina
17
10 Half-Baked Thoughts About All Those New Watches (Pt. 1)
From a Michigan retailer to Rolex and silicon, 10 things I like (and don't) about the actual watches.
 • 
Tony Traina
19
Watches & Wonders 2025: With The Enthusiasts + Photo Dump
Talking releases, highlights, vibes, and more with Stephen and Justin.
 • 
Tony Traina
 and 
The Enthusiasts
15
19:27
Watches Have a New Idea, and I Think I Like It
Smaller, wearable, with lots of gold and bracelets. It's the era of 'opulent simplicity.'
 • 
Tony Traina
8

March 2025

My Complicated Feelings about Watches & Wonders (and Luxury)
Consumption is fast. Collecting is slow.
 • 
Tony Traina
30
The Insider's Guide to Watches and Wonders 2025
The watches, parties, and everything you need to know about the watch world's biggest trade show.
 • 
Tony Traina
22
Interview: Parmigiani Fleurier CEO Guido Terreni
'We’re living in a crisis in creativity in our generation.'
 • 
Tony Traina
15
Photo Report: A Visit To The Ultimate Vintage Patek Philippe Vault
Documenting the many chapters of Patek Philippe at Collectability
 • 
Tony Traina
15
Watchlist | 10 Accessible Vintage Picks from Cartier, Rolex, Movado, and More
A TAG Heuer Formula 1 for everyone.
 • 
Tony Traina
14
It Insists Upon Itself
Don't be Peter Griffin.
 • 
Tony Traina
17
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