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What does 'craft' actually mean to you?
I asked 13 people—Olympians, Formula 1 leads, founders, collectors, and watchmakers—to help me find the line between soul and sales.
13 mins ago
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Tony Traina
1
Are you playing the game you wanna play?
Collecting resolutions for 2026: What happens when numbers replace judgment—and how to take it back.
Jan 7
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Tony Traina
56
25
1
A quick (but urgent) ask for Founding Members
If you're a 2025 Founding Member, please take these quick steps to renew your subscription at $199.
Jan 5
•
Tony Traina
9
10
December 2025
12 Predictions and Rumors for 2026
A Tudor and Rolex Oyster Centennial, the private-everything era of collecting, and the CPO takeover.
Dec 31, 2025
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Tony Traina
61
27
2
How we'll collect watches in 50 years | Q&A
Plus: A favorite obtainable release of 2025; how to start collecting vintage Cartier
Dec 27, 2025
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Tony Traina
54
20
1
Unpolished Year-in-Review 2025
The most popular stories, themes, and what's coming in 2026.
Dec 19, 2025
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Tony Traina
46
28
16:18
Photo Report: Visiting the Largest Independent Service Center in the U.S.
Why hundreds of watches pass through Dayton, Ohio every week.
Dec 17, 2025
•
Tony Traina
74
12
1
December Q&A: Ask Me Anything
See you in the comments, one more time.
Dec 12, 2025
•
Tony Traina
12
110
The Best Watchmaking of 2025 with Jack Forster
Looking back at the biggest trends, technical innovations, and our favorite watches of 2025.
Dec 9, 2025
•
Tony Traina
and
Jack Forster
27
14
1
1:01:15
When Expectations Meet Reality | Market Report
Geneva auctions 2025, by the numbers.
Dec 6, 2025
•
Tony Traina
38
14
Is Breguet back?
And a few gift recommendations for the holiday season.
Dec 2, 2025
•
Tony Traina
35
28
November 2025
Introducing: The Unpolished Matte Calfskin Strap
Hands-on with a breakout brand of 2025
Nov 26, 2025
•
Tony Traina
43
27
2
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