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Why do collectors have such a fetish for 'firsts'?
When watch design changes behavior; FP Journe's ideas for the future of indie watchmaking; a few favorites from Monaco.
8 mins ago
•
Tony Traina
1
16:04
Berneron Mirage 38 and 34–All Gold, No Notes (Almost) | Unpolished Index
Finally, a real review of the hottest indie watch.
Oct 12
•
Tony Traina
37
42
Microbrands, Frankenwatches, and What Even Is a Vintage Watch? | Q&A
From microbrands to neo-vintage, a look at how collectors decide what matters—and what doesn’t.
Oct 7
•
Tony Traina
31
11
22:23
A Visit to Glashütte's Newest Independent Watchmaker
An inside look at former Lange watchmakers Kallinich Claeys' unique take on German watchmaking.
Oct 3
•
Tony Traina
55
35
September 2025
Photo Report: Inside Rolliefest 2025
Much more than Rolex at one of the world's biggest gatherings of watch collectors.
Sep 28
•
Tony Traina
70
32
47 Unpolished Rules for Watch Collecting
Buy what you understand, and other practical & theoretical rules to guide your collecting (or not).
Sep 25
•
Tony Traina
71
49
Manufactured for the Moment: The Jump Hour in 2025
Three takes on three vintage Rolexes I saw this week; a celebrity Cartier; how Instagram shapes the watches that get made.
Sep 21
•
Tony Traina
31
27
Q&A: Ask Me Anything
See you in the comments
Sep 18
•
Tony Traina
21
136
How to Collect Neo-Vintage Watches (Ben, Watch Brothers London)
What it's like to be a watch dealer in 2025.
Sep 15
•
Tony Traina
27
3
54:39
Patek price hikes; A Watchlist with Tanks, TAGs, Movado, and more
+ The rare Rolex Daytona ad that started it all (and costs more than most watches)
Sep 13
•
Tony Traina
35
13
A day trip to the TAG Heuer Museum (and about that Rolex robbery).
Another Berneron on the block, a photo report from TAG Heuer's archives, and lots more.
Sep 9
•
Tony Traina
43
20
End-of-Summer Update
From PR to collectors’ group chats, who really shapes the conversation
Sep 7
•
Tony Traina
77
35
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