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Watches Are Too Literal
Time Capsule: The Heuer You Could Only Buy with an AmEx
 • 
Tony Traina
34
The Best of 2025 (So Far)
Releases, reporting, and more from the first 6 months of Unpolished.
 • 
Tony Traina
25
Behind the Crown: What ‘Status Symbol’ Reveals (And Doesn’t) About Rolex
The first serious history of Rolex shows us what we’ve missed—and what we’re still not allowed to see; plus, Parmigiani isn't getting sold after all.
 • 
Tony Traina
3
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Price Increases, Indie Allocation, and Getting Excited for 2025 | Q&A
 • Tony Traina
13
20 Predictions and Rumors for 2025
 • Tony Traina
14
Beyond Unpolished: Let's Talk About Restoration
 • Tony Traina
24
The Countdown Begins: Inside the Mind of a Rolex Collector
 • Tony Traina
36
Buying A Watch Is Mostly Vibes—Here’s the Actual Data | Auction Report
 • Tony Traina
43
The Insider's Guide to Watches and Wonders 2025
 • Tony Traina
22
A Tale of Two Patek 3970s, $80k Jaegers, & Büsser's Corvette | The Watchlist
And apply now to be the President of Panerai America.
 • 
Tony Traina
26
Forget American, These Guys Just Wanna Make Great Watches
Inside the new wave of U.S. watchmaking—and why it’s not about waving the flag.
 • 
Tony Traina
20
Your Biggest Gripes about Watches
From 4:30 date windows to fake connoisseurship—your most petty (and profound) complaints.
 • 
Tony Traina
37
Buying A Watch Is Mostly Vibes—Here’s the Actual Data | Auction Report
A data-driven look at auctions: Which brands beat expectations, which didn’t, and where collectors can find value.
 • 
Tony Traina
43
Watches Prices Are Insane
A survival guide for collecting watches when watch prices don’t make sense.
 • 
Tony Traina
44
Live Chat + Q&A with Max Braun (Dealer, Hairspring Podcast)
Talking vintage deals right now, Rolex Submariners, Heuer, and more in our May paid-subscriber livestream.
 • 
Tony Traina
2
45:46
Let's Spot the Redial | The Watchlist
And why watch brands are the new sports teams.
 • 
Tony Traina
3
Unpolished Watches
Unpolished Watches
The newsletter for watch collectors. Recs on what to buy (and not to). From a former Hodinkee editor.
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Best Of
My best writing for this letter, Hodinkee, and elsewhere.
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Watchonista 30 under 30ish
On The Enduring Beauty of Simple Watches (Bezel Interview)

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